Scent Central’s Case Studies: Boosting Engagement, Loyalty & Sales

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Scent Central’s case studies showcase the transformative power of scent marketing. By strategically incorporating scents into their clients’ environments, Scent Central has demonstrated remarkable improvements in customer engagement, brand loyalty, and overall business outcomes. From boosting sales in retail spaces to enhancing the ambiance of hospitality venues, these real-world examples illustrate how the judicious use of scent can profoundly impact the customer experience and drive tangible results.

Turn Scents into Dollars!

18% increase Gaming Sales

A North Western Suburbs Venue in Sydney that was apart of a large Australian Pub Group was experiencing below average results in their gaming area...

Increased Sales of Nike Shoes

The Smell and Taste Institute carried out research in NIKE stores that were effectively scented with the aim of trying to create a more pleasant and relaxing environment....

Scent & Memory Retention

A study by the Rockfeller University set out to discover the effects of our sense of smell on memory retention. This was on the basis that our sense of smell is heavily linked to our memories...

54% Less Typing Errors

Studies at the Takasago Corporation in Japan looked to discover the link between our olfactory senses and focus. The theory was that within a scented environment employees can be more stimulated with improved focus...

4 min increase in shopping dwell Time

In 2019 GPT engaged Scent Central to create a custom signature fragrance for their Charlestown Square shopping centre north of Sydney in Newcastle ...

Air Sanitiser stopping spread of COVID-19

Community Home Australia is a wholly Australian owned not for profit charitable organisation that provide the highest quality care and services to our guests ...

4.4% Increase in Sales

Scent Central was asked to create a successful fragrance environment for the Ezymart brand....

Increase dwell time by 26%

An independent study was carried out within a scented vs a nonscented Samsung store to show the impact of scent upon shoppers as they moved throughout the store ...

spent 20% more & bought more items

A Washington State University study in 2012 set out to discover the impact that a scented shopping centre would have on shoppers ...