The Importance of Scenting in Aged Care | Enhancing Wellbeing

Woman in wheelchair engaging with caregiver in aged care setting, highlighting the importance of sensory experiences and emotional connections in enhancing well-being.

As we delve into the realms of healthcare, particularly in the sensitive domain of aged care, the significance of sensory experiences like scenting often takes centre stage. Ambient scenting, the strategic use of specific fragrances to invoke memories and emotions, plays a profound role in enhancing the well-being of patients in senior care facilities by […]

5.07% Increase in Sales – The Power of Scent Marketing

Woman holding colorful shopping bags, illustrating the impact of scent marketing on consumer behavior in retail environments.

In order to understand how Scent Marketing can increase sales in a retail environment researches in Belgium conducted a study over 10 days with the observations of 201 customers in a chain bookstore that examined whether a chocolate scent positively influenced consumer behaviours within a store environment. We have long known of the positive effects […]

Essential Oils vs Synthetic Oils

Essential oil bottle with wooden cap beside lilac flowers, representing the benefits of natural fragrances in scent marketing and aromatherapy.

It sounds like the grand old debate natural or synthetic oils. At Scent Central we are dedicated to utilising the power of essential oils in our fragrances ini order to make the most of the distinct therapeutic aromatherapy and consumer influence benefits behind them. But why would we come to this decision, let the science […]

Aromatherapy: Decreasing Perceived Waiting Times by 20%

Two men in a waiting room, one reading a magazine and the other using a smartphone, with a healthcare professional visible in the background, emphasizing the importance of ambiance in patient experiences.

A waiting room is one of the most important and influential spaces in a healthcare experience. Patients often spend large amounts of time in waiting areas, often longer than their appointment.1 This waiting time is often unavoidable but directly relates to the overall satisfaction a patient has for a service and experience. KEY FACTS: The […]